Search Results for: coupons
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Agencies
FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’
Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great
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Pushing the Envelope: Oh Yeah, Baby
As I’ve noted before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing and customer
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EQUAL LAUNCHES 4 OZ. SPOONFUL
Ever try emptying enough Equal packets to make one cup of sugar for a cookie recipe? Try no more, Equal has introduced Equal 4 oz. Spoonful, a cup-for-cup
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DUNKIN’ DONUTS PUTS ON PINSTRIPES
Dunkin’ Donuts has inked a four-year deal making it the official coffee and donuts shop of the New York Yankees. The Randolph, MA-based donut chain will
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Live from CADM: U.S. Catches on to Mobile Phone Marketing
Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons
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McDonald’s to Expand McDeals Test
McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.
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CPG Coupon Volume on the Rise: NCH Study
The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last
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Letters to the Editor
: Richard, during my tenure at Burnett, we worked on a couple of projects
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News Briefs
EGGLAND’S BEST: has teamed with several brands including Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow Tea for a number of spring promotions. Eggland’s
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Perfect Profile
When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO