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Three times a charm? PepsiCo’s Frito-Lay and Walt Disney Pictures/Pixar hope so. The companies are teaming to promote a CGI film for the third time with

McDonald’s new game plan seems to have worked. Late last month McDonald’s Corp. wrapped up Winning Time, its first game promotion in 19 months since the

Digital promotions are part of the overall marketing solution and they are supposed to drive consumption in a fresh and cost-effective manner, unlike

The eye in the sky knew. Marian Saltzman, the chief strategic officer for Euro RSCG Worldwide, was passing a London store she frequented when her cell

Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s

As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing

BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch

Coming on the heels of one of its top marketers declaring that the “30-second spot is over,” McDonald’s has dropped its first national FSI campaign since

Blockbuster and TCBY yesterday kicked off a cross promotion to boost video rentals and drive sales of ice cream cakes and pies around Mother’s Day. Customers

CoolSavings Inc. reported a net loss of $950,000 for its first quarter, an improvement over a net loss of $2.5 million last year. The online coupon marketer