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CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

(Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

There are advantages to registering at Web sites specializing in e-coupons, consumer said in a recent survey. At the top of the list was receiving order

The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde

Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger

Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO’s Annual Report

DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain