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AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.

Best Buy Co. Inc. kicked off its first loyalty marketing program in mid-July with a 5 million-piece direct mailing to existing customers. The campaign

Valpak is looking for at least 10% growth this year following a 2002 rebranding campaign aimed at attracting national advertisers. The coupon co-op mailer

Homemade counterfeit coupons have begun circulating at an alarming rate on the Internet, turning up through auction services, emails and on message boards

GMR MARKETING: New Berlin, WI, has hired Rick Barakat as director, sports client services. The position takes effect Sept. 4. Barakat will focus on managing

Cheesemaker Saputo ties with Warner Bros.’ Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks.

Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep

When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

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