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The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

REGAL ENTERTAINMENT GROUP: participating theaters are offering limited-edition (300,000) mini CDs for the release of ELVIS 2ND TO NONE affixed to the

Dr Pepper plans to increase its growth with a new marketing plan backed by “ample” resources, the soft drink giant said. Next year’s increased marketing

ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

THE EXPERIENTIAL AGENCY: Chicago, has opened an office in Santa Monica, CA. The office will be headed by executive VP Randi Gelfand and is located at

Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers

The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing

KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time