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Agencies
Funky Catalog Formats That Work: Katie Muldoon
Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped
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Agencies
Executive Inn Group Has Tiers in Its Eyes
This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner
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Agencies
The Pitfalls of Marketing Enhanced Lists
It’s been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,
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Agencies
Retailers Rated
Do retailers get it? Do they know how to build relationships and brand in a multichannel environment? Jeffrey P. Kleinfelter, senior research analyst
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Agencies
Seniors Get Hooked By MSN TV Workshops
THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering
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Chick-fil-A Debuts New Restaurant Design
Chick-fil-A, Inc. is hyping up the opening of its new restaurant in the south by offering first comers free meals. The first 100 adults in line at the
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Kellogg, Cartoon Network in $4 million Back-to-School Campaign
Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on
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Kellogg, Cartoon Network in $4 million Back-to-School Campaign
Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on
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Blockbuster Renews Two Major Marketing Alliances
America Online and MCI have renewed multi-million dollar marketing agreements with Blockbuster, Inc. The AOL agreement, which runs through December 2005,
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The Batman Toys Interactive with TV Series: Toy Fair
A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data