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Agencies
DIRECT listline
NEW LISTS Eli Research Publications Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790
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Agencies
Small Business Coupon Program Debuts
This month, Capitol Color Mail Inc. will launch Business Values, a shared mail and coupon-book program. The campaign will target small to midsized businesses
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Burger King Readies Valpak Mailing
To help drive sales and traffic into its U.S. restaurants, Burger King tapped Valpak with a promotion and savings program for the launch of several new
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News Briefs
THE RADIATE GROUP: Chicago, named Cory Isaacson VP-new business development for the Omnicom-owned event marketing group. He had been a partner at Chicago-based
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BACK-END AND BELOW-THE-LINE SERVICES
SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit
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Agencies
HP Takes Tech On the Road
SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down
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Feline Frenzy
For the first time in its history, MasterCard teamed up with a major motion picture property for its 2003 holiday campaign. With the Universal Studios
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Marketing Services
Byte Interactive, So. Norwalk, CT, tapped Timothy McCord as VP-director of technology and Alexandra Roda VP-director of project management. Aviatech,
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Mail Stream: A Report on Incoming Direct Mail
Upscale floral gift cataloger Butterfield Blooms has launched a new catalog, “Mother’s Gift of Springtime,” just in time for Mother’s Day. The Holy Family Hospital of Bethlehem Foundation has also crafted a new mailing in time for the holiday, soliciting donations to help support the facility.
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Baja Fresh Sponsors 2004 Country Music Awards
Baja Fresh has signed as the official food sponsor of the 39th Annual Country Music Awards. All 300 Baja Fresh restaurants will promote the CMAs with