Search Results for: content marketing

  Thursday December 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Entertainment Software Association announced it’s shutting down E3, once the largest gaming industry event on the planet. After years of adaptations of the conference and efforts to revitalize E3, the challenges of competing with digital […]

Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.

Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH, check out Cynopsis’ weekley DOOH newsletter.) You have said there’s “untapped potential” for CTV in public venues. What do you mean? A bespoke CTV experience for public venues serves two […]

Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting. However, other browsers waved goodbye to this tracking method long ago, and many Chrome users already opted out of being followed around the web for a while now. As a result, advertisers urgently need to put solutions in place to continue reaching consumers with ads that are relevant to them. But what tools are out there to help advertisers deliver?

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

By E.B. Moss   DPAA’s CEO, Barry Frey, describes the Digital Out Of Home trade association as being the “three Cs” for their members: Connector, Consigliere, and Community. In a full day of inspiration at their recent Global Summit, leading brands from Mastercard to McDonalds shared examples of how they engage consumers in an “omnivideo” world, including DOOH, with […]

  Thursday December 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Rockstar Games released its first trailer for Grand Theft Auto VI this week, with fans worldwide bringing viewership of the teaser to more than 100 million in just a couple days. The latest edition of the […]

Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST, we will chat with Chris Kane, Founder of Jounce Media, to hear his hot takes on the big news that dropped in 2023 and any 2024 predictions he has for digital media. 

By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of us will be eating more, drinking more and partying more than we do during the rest of the year. And by the end of it at least half of us […]

It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.