Search Results for: content marketing

What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both

AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the