Search Results for: content marketing

A cross-section of Germany’s top service providers was asked some tough questions at DIMA ’99 yesterday, not the least of which was this: What are you

StarMedia Network, an Internet content provider that caters to Spanish- and Portuguese-language audiences, has joined with Visa International to promote

The Sportsman’s Guide, South St. Paul, MN, has entered into an agreement with North American Outdoor Group (NAOG) to develop, build, maintain and support

Peppers and Rogers Group, Stamford, CT, have provided access the content of their Customer Relationship Marketing through Pivotal Corp.’s eRelationship

Consumer Reports Online (www.ConsumerReports.org), Consumer Union’s Web site, has launches e-Ratings, its evaluations of e-commerce shopping sites.The

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

Procter & Gamble reaches in two new directions – online and upscale – with reflect.com, a $50 million start-up launching this holiday season. The Web

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap

Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More