Search Results for: content marketing
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Agencies
Don’t Be Lulled
At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while
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Agencies
DRTV.COM: Interactive TV could be a boon to direct marketers
Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to
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HP And AOL In Co-marketing And Development Deal
Hewlett-Packard Co., Palo Alto, CA, and America Online Inc., Dulles, VA, have entered into a strategic alliance to enhance printing and e-commerce to
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Agencies
The Third Stream: Two established marketers try e-commerce
Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something
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Agencies
RESOURCES: It’s You, Virtually
Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called
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Agencies
Beyond E-mail Marketing 101
E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based
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China.com Acquires Three Asian Commercial Web Marketers
China.com Corp., a Hong Kong-based Internet company, has made three new majority shareholding acquisitions in Asia for an undisclosed sum. They are:*
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DMA Denies Internet Service Providers Access to E-MPS
The Direct Marketing Association’s decision not to allow Internet service providers to participate in its e-mail preference service, debuting in January,
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Reader’s Digest, hardware.com Join to Reach D.I.Y. Market
Hardware.com, an e-tailer of home improvement products, and Reader’s Digest have agreed to share resources in the home do-it-yourself arena. Hardware.com
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Live from DIMA: Supplier Roast
A cross-section of Germany’s top service providers was asked some tough questions at DIMA ’99 yesterday, not the least of which was this: What are you