Search Results for: content marketing

  • List Source

    Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent

  • Sweepstakes Mania Grips Lawmakers

    WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures

  • Rewards vs. Relationships: Which Really Builds Loyalty?

    TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

  • Tower of Babel

    FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

  • Compaq Casts a Wide Net

    TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,

  • Sitings

    TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones

  • In Our Back Pocket

    Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that’ s the

  • Two More Sweepstakes Bills Introduced

    Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday–the

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  • Sitings

    Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

  • House Introduces Sweepstakes Regulation Bills

    With two Senate subcommittees about to launch a joint investigation into the direct mail sweepstakes industry, a pair of bills have been introduced in