Search Results for: content marketing
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Universal and BMG Expand GetMusic Internationally
Universal Music Group, Universal City, CA and BMG Entertainment have internationally expanded GetMusic LLC, the two companies online music content and
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Short Cuts
dELiA*s Inc., New York, a marketer to Generation Y, has appointed R. James Cooper, 47, to the position of chief financial officer. Cooper most recently
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Meredith Invests in Online Activities; Closes Magazines
Meredith Corp., Des Moines, Iowa, has announced a $100 million investment in a number of strategic initiatives including Internet and e-commerce activities.The
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Yankelovich To Launch DecisionDomain
Yankelovich Partners, Norwalk, CT, the well-known market research firm, will provide its clients with research data over decisionDomain, an application
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A Demographic of One
Yes, the Internet is the most convenient consumer tool to come along since the shopping cart itself.I can sit in the comfort of my own home, frolicking
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This World’s For You
Bud World’s comin’ at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program
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Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
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Agencies
Shoppers Log On
Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty
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Agencies
The e-Customer Cometh: DCI attendees urged to practice CRM
The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not
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Agencies
MERGER: Columbia House Reorganizes
AS A RESULT of the Columbia House Co.’s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing