Search Results for: content marketing
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Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent
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Sweepstakes Mania Grips Lawmakers
WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures
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Rewards vs. Relationships: Which Really Builds Loyalty?
TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the
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Tower of Babel
FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these
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Compaq Casts a Wide Net
TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,
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Sitings
TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones
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In Our Back Pocket
Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that’ s the
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Two More Sweepstakes Bills Introduced
Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday–the
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Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
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House Introduces Sweepstakes Regulation Bills
With two Senate subcommittees about to launch a joint investigation into the direct mail sweepstakes industry, a pair of bills have been introduced in