Search Results for: content marketing

  • USPS Adopts Sweeps Rules

    The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The

  • Comeback Kid

    egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

  • United We Stand

    independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.

  • Getting Closer: One-to-one mailings are facilitated by new printing technology

    Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more

  • Cookies Crumble

    as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight – it has five state attorneys general

  • Spinning the Web Across the Pond

    You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International

  • NATIONAL MULTIPLE SCLEROSIS SOCIETY: THE FUTURE OF FUNDRAISING

    When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last

  • Content Analysis

    Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology

  • FreeShop Pact With Weather.com to Link Consumers to Travel Site

    Direct marketing network FreeShop.com Inc., Seattle, has reached an agreement with weather.com that features Desteo.com as weather.com’s premier destination

  • Short Cuts

    Advertising agency conglomerate Omnicom Group Inc., based in New York, has made an undisclosed equity investment in Zero.net, a San Francisco-based developer

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