Search Results for: content marketing

Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.

Among entertainment properties, Twentieth Century Fox’s The Simpsons has always been a winner for tie-ins (just ask Butterfinger). The 10-year old cartoon

Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and

HBA-related Web sites deliver `intimacy marketing’ to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,

IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young

Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations

WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,

Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail

Puzzling headline and picture, followed by vapid copy that has little to say – this is our beloved PBS?My file of clipped ads crying out for makeover