Search Results for: content marketing

In a deal that could help direct marketers in the wireless arena, America Online Inc. and AT&T Wireless Group Inc. have formed a pact to promote wireless

A former executive of Hill, Holliday’s Realtionship Marketing division has founded an advertising agency in Boston, MA. Doug Gladstone, a former senior

Fashionmall Shoppers Master File Marketers can reach 77,530 Internet shoppers at their postal addresses with this list. Fashionmall is an online network

Mail-Order Buyers Database: A file of 139 million consumers who are mail responders and shop through catalogs. The database is compiled through a number

NetCreations, Inc. has expanded its business to business e-mail marketing services to include management of opt-in e-mail newsletters and house files.

Jarvis Entertainment Group, Inc., Tomball, TX, has hired 24/& Media to be its exclusive advertising sales partner. 24/7 Media is a New York-based interactive

DM firms demand more from new hires How has the collapse of the dot-com world affected hiring practices? Direct marketing employers–instead of employees–have the upper hand.

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop’s case,

The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same