Search Results for: content marketing
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Agencies
The State of One-to-One Online: How American business is using the Web
Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.
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Agencies
Turnaround: Sam Goody revives and expands sagging loyalty program
Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted
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Agencies
Filling in pieces of the one-to-one puzzle
“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles
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Agencies
Self-Service Printing
If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that
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Agencies
A DM E-volution: Business and consumer acceptance of e-mail as a marketing tool skyrockets
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,
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Agencies
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Agencies
Site Unseen: The American Diabetes Association custom builds its Web sites
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors
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Agencies
Reading, Writing and Relationships
Who could have written or spoken these words?- The marketing landscape has been forever changed. Fierce competition, fragmented media, unlimited information
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Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
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Short Cuts
Audio Book Club, Morristown, NJ, has changed its name to MediaBay, Inc. According to the company, the new name reflects its increased emphasis on its
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