Search Results for: content marketing

  • E-tailers Focus on Web Features That Boost Profit: Study

    Retailers are focusing on Web site elements that make their electronic channels more profitable, rather than features that do not provide a return on

  • L90 and eUniverse Call off Merger, L90 CEO Resigns

    The merger agreement between L90 Inc. and eUniverse has been terminated amid a shakeup of top L90 management.

  • Cross Media Doubles 2001 Revenue

    Cross Media, facing the same business conditions as every other direct marketer, doubled its revenue last year to over $100 million–at least $2 million

  • HVDMA Debuts its Web site

    The Hudson Valley Direct Marketing Association has launched a Web site as an information resource for the direct marketing community. The site is a tool

  • Where are they Now?

    1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo

  • Spreading the Word

    Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point

  • Giant Leaps

    The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

  • Mail Call

    The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a

  • Agency Moves

    Montemayor y Asociados, San Antonio, TX, named Zifa Esparza senior vp-director of account development and Marco Antonio Garsed promotions director. The

  • All Wired Up

    What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics