Search Results for: content marketing

WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities

Dr Pepper/Seven Up, Plano, TX announced Hispanic ad agency Mercury Mambo, Austin, TX, has been selected to handle the Hispanic marketing initiatives for

McGraw-Hill Business Leaders These 116,716 business leaders work in finance, insurance and real estate. The sources are direct mail generated and paid

PRIMEDIA Business Magazines & Media has launched Chief Marketer, a weekly e-newsletter for senior-level corporate management and marketing executives.

Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success

could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the