Search Results for: content marketing

DVD is now a household word – even if nobody’s sure what the letters stand for. While debate continued over whether the future of recorded video and music

In this corner, Slim Jim, the undisputed champ of the $204 million meat snack business with a 19 percent market share.In this corner, The Ostrich.Yes,

Appliance makers are serving upscale goods and brand-conscious promos. Will it curb consumers’ appetite for price deals?Appliance sales are strong as

Direct Focus Inc., Vancouver, WA, created a new position, director of internet marketing, and selected James Crawford to fill it. He had been with Creative

A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning

THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their

With Time Warner Inc.as planned merger with EMI Group Plc, America Online may become the new power in music sales and distribution, and not just over

It’s too soon to tell what impact, if any, the merger between America Online Inc. and Time Warner Inc. will have on e-commerce, but expectations are enormous.

When was the last time anyone in promotion discussed strategy and didn’t express a desire to “break through the clutter?”I can’t hear the phrase without

American Suzuki wanted to use more than TV’s “spots and dots” this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership