Search Results for: content marketing

Consumer Reports Online (www.ConsumerReports.org), Consumer Union’s Web site, has launches e-Ratings, its evaluations of e-commerce shopping sites.The

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

Procter & Gamble reaches in two new directions – online and upscale – with reflect.com, a $50 million start-up launching this holiday season. The Web

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap

Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More

Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned