Search Results for: content marketing

  • Lighting Up Loyalty

    Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

  • Co-ops.com

    Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

  • Give Mama What She Craves

    No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its

  • Watch and Learn

    Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

  • The TV Portal

    Digital television takes off in the U.K.It’s no longer true that the revolution will not be televised – the revolution is television. In the United Kingdom,

  • Two for the road

    Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for

  • Live From Seattle: Aim Releases E-Mail Guidelines

    The Association for Interactive Media is releasing a set of resolutions for responsible e-mail marketing this morning, Ben Isaacson, executive director,

  • 24/7 Media Acquires Awardtrack For $75 Million In Stock

    Internet marketing company 24/7 Media, based in New York, has purchased AwardTrack Inc., an Internet-based business-to-business loyalty company for approximately

  • Columbia House Reorganizes; Names New President; Wolter Retires

    The Columbia House Company, a giant in the direct marketing of music and video entertainment products, has undertaken a sweeping reorganization designed

  • VentureDirect And Black World Today Create Online Network

    Direct marketing firm and media company VentureDirect Worldwide, New York, and The Black World Today have partnered to create The Black World Network,