Search Results for: content marketing

Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going

WebTV Networks Inc., a marketer of Internet access devices, agreed last month to settle Federal Trade Commission charges that it was deceptive and in

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

NOVEMBER 2000 Unfattening the Wallet So, you say you like phonecard promotions, but don’t like the costs of manufacture and distribution? Try the Virtual

Once Bitten, Twice Buy? Online retailers vow to avoid the mistakes that plagued the 1999 holiday shopping season.The dollar remains strong, shoppers are

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,

Entertainment marketers respond to FTC complaints about targeting kids.Entertainment marketers may face federal regulation if they don’t convince the

Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online