Search Results for: content marketing

When was the last time anyone in promotion discussed strategy and didn’t express a desire to “break through the clutter?”I can’t hear the phrase without

American Suzuki wanted to use more than TV’s “spots and dots” this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership

As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion

For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test

CardStore.com, Emeryville, CA, an online service that will offer businesses and consumers a one-stop solution for paper communications products and scalable

Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource

Patient penchant for information has spurred a handful of information Web sites such as drKoop.com, The Health Channel, WebMD, and OnHealth.com. And those

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader’s Digest.Forget