Search Results for: content marketing

  • Bride’s Magazine and WeddingChannel.com in Marketing Partnership

    BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,

  • Multiple Zones, Wireless Dimension in Private Label Pact

    Computer direct marketer Multiple Zones International Inc., based in Redmond, WA, and Wireless Dimension (http://www.wirelessdimension.com) have signed

  • Programmer’s Paradise Sees 30% Sales Hike For 1998

    Software direct marketer Programmer’s Paradise Inc., Shrewsbury, NJ, expects to report net sales for the year ending Dec. 31 exceeding $230 million, more

  • Delia’s Confirms Plans for IPO of Internet Subsidiary

    In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally

  • CDNOW

    Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

  • 1998 PROMO All Stars

    With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

  • What Stores Want

    Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

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  • Millenium Madness

    As New Year’s Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

  • Sitings

    Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

  • Has Compaq Given Birth to a Stepchild?

    We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the