Search Results for: content marketing

PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,

In announcing the winner of the Direct Marketing Association’s second annual net.marketing Excellence Award for a consumer site, Laura Freedman, president

Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

Although we still tend to think of promotion as a quaint, little industry, the fact is many of the bigger promotion agencies are now publicly traded companies.

Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent

WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures