Search Results for: content marketing

Internet marketer Audio Book Club Inc., Boca Raton, FL, has developed a new media portal Web site (http://www.mediabay.com), which will enable users to

AtHome Network, Redwood City, CA, and Motorola Inc., Arlington Heights, IL, are debuting what they call the cable Internet industry’s first national advertising

Amtrak has gotten, well, on track since it first structured its promotion strategy around property tie-ins last spring. Revenues for 1998 topped $1 billion,

Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

Internet software merchant Beyond.com, based in Sunnyvale, CA, has completed its acquisition of online software marketer Buydirect.com for approximately

AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves

Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

World Color Press Inc., Greenwich, CT, will acquire privately held UP/Graphics Inc., Providence, RI. The transaction is expected to be completed in the

Acxiom Corp., Conway, AR, has signed a new five-year agreement with Allstate. According to the agreement, Acxiom will be the “preferred provider” of data