Search Results for: content marketing

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools

WebFlyer, an Internet site dedicated to frequent flyer programs, is extending its brand by becoming a free Internet service provider.This will put the

Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it

Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of

InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service

We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,

The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean

Media company and publisher Primedia Inc., New York, has formed a strategic alliance with CMGI Inc., to develop a series of Web ventures related to specific