Search Results for: content marketing

  • Agencies

    HOT CREATIVE: Candle Power

    Still, this catalog’s marketing mix needs more spark

  • Agencies

    ANALYZE THIS

    Interactive Television, DM Enabler

  • Agencies

    PUSHING THE ENVLOPE

    Perspectives on Playtime

  • Reviving the couch potato

    In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

  • 90 Days to a Better Brand

    health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

  • March 2001

    Having scored its first major licensing success through last spring’s X-Men, New York City-based Marvel Enterprises is gaining even greater licensing

  • DIRECT HIT: We’re Here(We Think)

    Hold on if you’re looking for the Direct magazine Web site. This is it.

  • MARKETING SERVICES

    FEBRUARY 2001 Roger Andersen named president of Young America Corp., Minneapolis. He replaces Chuck Weil, who resigned.Stuart Reis named ceo and president

  • Diageo’s Cups Runneth Over

    The contest for Seagram Co.’s liquor business was won in December by U.K.’s Diageo PLC and France’s Pernod Ricard SA, which teamed to beat out rivals

  • It’s Not Hip to Be Square

    Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.