Search Results for: content marketing

The Acxiom-Direct Media marriage may be at an end.Sources said that a letter of intent was signed on Monday for a merger between American List Counsel

Mark Lieberman has been appointed AS account executive in the List Management Division of Novus Marketing, Valhalla, NY. Lieberman comes to Novus with

Cohn & Wells, a San Francisco-based direct marketing agency, has changed its name to Cohn & Wells Partners and will restructure its operations.The newly

Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,

NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re

SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,

DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as

AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions