Search Results for: content marketing

  • DMA Launches B-to-B Web Page

    The Direct Marketing Association has launched a Web page for visitors to access business-to-business content. “This homepage allows B-to-B marketers to

  • Short Cut

    Five companies have agreed to use SkyGo’s ad-serving technology to deliver advertising messages within their wireless content. They are: CBS MarketWatch.com,

  • A Medium That’s Well Done

    With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the

  • Agencies

    Two Bursts for the Price of One

    A COMMON PROBLEM that has resulted in the demise of so many dot-com companies is the difficulty of achieving critical mass. You need a large customer

  • The Fellowship of New Line

    New Line Cinema’s The Lord of the Rings has “landmark” written all over it.

  • Live From Chicago: No Word From Texas — Yet

    If you’re wondering whether the Direct Marketing Association has heard from the Lone Star state about the Texas letter, they haven’t. “Not yet,” Jerry

  • Interactive Media:$1.8 billion

    Momentum Busters The dot-com swoon holds growth to 22.4 percent. A dot-com frenzy pumped millions of dollars into Internet marketing during the first

  • Boardroom Braces for Anthrax Fallout

    Boardroom, the publisher of “Bottom Line Personal” is braced for trouble as anthrax reports poison the mail.

  • DMA Reacts to Texas Letter

    The Direct Marketing Association sent a letter yesterday to the Texas Attorney General’s office expressing its concern about the content, tone and misleading nature of a letter delivered recently to many list professionals.

  • Consumer’s Union Tweaks its Mail Plans

    In mailboxes right now is a 50,000-piece test of a blank outer envelope–the first such attempt for Consumer’s Union, and most likely the last. “It was