Search Results for: content marketing

  • List and Database News

    American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually

  • Q&A: Contract Considerations During Wartime

    On the eve of the attack on Iraq, DIRECT Newsline talked with attorney Douglas J. Wood about how advertising agencies will feel the impact of the war, especially if the conflict is protracted. Wood is co-executive partner of New York-based Hall Dickler Kent Goldstein & Wood, and specializes in issues relating to advertising, marketing and new media. He is general counsel of the Association of National Advertisers.

  • DMA: E-Commerce Overblown, and Shouldn’t be Taxed

    The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state

  • Easy Riders

    Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement

  • SCION OF THE TIMES

    For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

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  • Privacy watchdogs nip at Europe

    Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier

  • List & Database News

    What’s New In Benefits & Compensation The 34,748 active subscribers (counts updated as of January) are benefit and cost professionals who are interested

  • Short Cuts

    Indianapolis-based Brylane has appointed Christophe Gaigneux as executive vice president of the special sizes apparel group and Kevin Doyle as executive

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  • Short Cuts

    The former editor-in-chief of Men’s Health magazine was named editor-in-chief of TV Guide on Monday in the publication’s latest effort to rebound from

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  • Mail Stream: A Report on Incoming Direct Mail

    This week’s look at what’s in the mail features a new continuity offer from Annie