Search Results for: content marketing

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From

You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

Pop star Shakira will headline Delia’s spring campaign, gracing not only the cover of its catalog but a cross-promotional effort involving the teen marketer’s

Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly

“Everything will go digital – the dot com world will come back with a vengeance.” This bold prediction came from David D. Thornburg, the opening keynote

The Reader’s Digest Association, Inc. and McMurry Publishing have joined forces to offer custom publishing services. “Custom publishing is a fast-growing

The Reader’s Digest Association, Inc. and McMurry Publishing have joined forces to offer custom publishing services. “Custom publishing is a fast-growing

Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive

If you’re one of many who have been wondering where the Texas AG’s office got the names of list brokers that it mailed its threatening letter to in October,

Mailers wanting their efforts opened in a time of anthrax scares should consider transparency, both in terms of motive and package design. Nearly six in 10 consumers would prefer to receive a postcard from marketers than a letter, and 53% said they would discard mail they can’t positively identify.