Search Results for: content marketing

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content

Marketing shop Slingshot has won the interactive marketing and advertising account for Dr Pepper/Seven Up, Plano, TX. Slingshot, Dallas, came out on top

While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through