Search Results for: content marketing

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a

Montemayor y Asociados, San Antonio, TX, named Zifa Esparza senior vp-director of account development and Marco Antonio Garsed promotions director. The

What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics

House Minority Leader Richard Gephardt won a 16% open rate to an e-mail promoting his response to President George W. Bush’s recent State of the Union

Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized

Out to hype an Addicted to Love Week programming block airing March 10-16, New York City-based Oxygen Media this week breaks a one-month sweeps supported

More than one quarter of all U. S. firms will spend at least $500,000 on customer relationship management technology during the next 24 months.

After a decade hiatus, Publishers Cleaning House plans to put at least four mailing lists on the market this spring and is now in talks with list management companies to handle the files.

Comcast Corp. has halted the collection and storage of some Web browsing data after coming under intense fire. The cable and Internet service company