Search Results for: content marketing

Blockbuster, Inc. and Coca-Cola Co. yesterday announced a five-year global marketing and product alliance that will give the soda giant increased exposure

Publishers Clearing House is expected to announce next week that List Services Corp. has been named to manage its mailing lists. The files will be available April 1, sources said.

Men’s Health magazine has generated $85,000 in additional revenue and attracted more paid subscriptions by offering readers online incentives. As part

Feb. 26, 2002 Federated Department Stores Inc. reported a fourth quarter net loss of $477 million, compared with net income of $332 million for the same

Cross Media Marketing, New York, has revamped its LifeMinders personalized e-mail marketing operations, which it acquired in October. Under its new incarnation,

Retailers are focusing on Web site elements that make their electronic channels more profitable, rather than features that do not provide a return on

The merger agreement between L90 Inc. and eUniverse has been terminated amid a shakeup of top L90 management.

Cross Media, facing the same business conditions as every other direct marketer, doubled its revenue last year to over $100 million–at least $2 million

The Hudson Valley Direct Marketing Association has launched a Web site as an information resource for the direct marketing community. The site is a tool

1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo