Search Results for: content marketing

Marketing shop Slingshot has won the interactive marketing and advertising account for Dr Pepper/Seven Up, Plano, TX. Slingshot, Dallas, came out on top

While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through

American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually

On the eve of the attack on Iraq, DIRECT Newsline talked with attorney Douglas J. Wood about how advertising agencies will feel the impact of the war, especially if the conflict is protracted. Wood is co-executive partner of New York-based Hall Dickler Kent Goldstein & Wood, and specializes in issues relating to advertising, marketing and new media. He is general counsel of the Association of National Advertisers.

The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state

Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to