Search Results for: content marketing
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News Briefs
INFORMATION RESOURCES INC.: named Scott W. Klein president-CEO of the Chicago-based data firm. Klein had been president of Electronic Data Systems Corp.’s
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Former PC Mall Head to Lead Information Resources
Scott W. Klein has accepted the position of president and CEO of Informational Resources Inc., Chicago. In his new role, Klein will focus the firms marketing
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The Lost Demo
One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t
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Tipping The Scale
It was the food fight of 2003: Marketing, critics charged, caused the obesity epidemic. Too many ads, two-buck burgers and irresistible snack foods tempted
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PROMO’S CAUSE MARKETING PLANNER FOR 2004
CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com
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Agencies
Lillian Vernon Parent Buys Time Life Inc.
Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated
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Agencies
How to Lose a Decades-Old Customer
It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had
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Email
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
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SmartServ Online Acquires Wireless System Developers
SmartServ Online Inc., a provider of wireless marketing services, will acquire nReach Inc. and Mobile Airwaves, Inc. for an undisclosed sum. nReach sells
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On Borrowed Time
Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.