Search Results for: content marketing

Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm’s Business

When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in the girl

As far as anyone knows, it may have started with a voice-mail that went something like this: Good morning. Your mission, should you choose to accept it,

The marriage of the Pop-Tart brand to the American Idols Live! tour can be compared to the Demi Moore-Ashton Kutcher romance. The icon had fallen under

Nickelodeon has formed a multi-year worldwide partnership with Sorrent, Inc., a mobile entertainment developer and publisher to develop mobile applications

The American Jewish Historical Society is using its newsletter Heritage as a prospecting tool. Multi-title cataloger Sporty’s is testing a name change in an apparent repositioning experiment.

The hottest space in online advertising is search engine marketing. Google is about to go public and have a market capitalization that will be the envy of just about all online media companies this side of Pluto.

As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies and

In an attempt to catch the attention of the Web-savvy consumer, Jerry Seinfeld and Superman are both featured in an American Express “Webisode” that chronicles

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The