Search Results for: content marketing

Ask Jeeves Inc. reported a 70% increase in net income and a 278% jump in revenue for third quarter 2004, attributing those results to the acquisition of another search engine company and to strong growth in the paid-search market.

ANHEUSER-BUSCH: has introduced a new flavored malt beverage, Bacardi Silver Low Carb Apple Green and has come out with recipes for Halloween parties. The drink comes in 12-ounce six packs and will be promoted on TV, outdoor and print ads. ALLIED DOMECQ: …

An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark. About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet …

We’re getting more spam, but we’re also becoming more receptive to e-mail from marketers we recognize and permit. That’s the top-line result of DoubleClick’s fifth annual Consumer E-mail Study, unveiled this week.

The Federal Communications Commission instituted new rules Monday that it hopes will eliminate or reduce unwanted marketing messages sent via cell phones or PDAs to consumers.

The Direct Marketing Association needs to “protect its brand” by building trust, service and value among both consumers and members. That’s the message DMA president and CEO John A. Greco Jr. brought during his first keynote speech at the helm of the organization yesterday.

It’s the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.

A Direct special report on the state of the direct marketing industry

A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.

Online search power Google has introduced a new software program that can look through files on the hard drive of a desktop PC to locate documents, e-mails, instant messages and media content.