Search Results for: content marketing

The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows to further leverage the company. Under a new multi-program and multi-year deal, Mark Burnett Productions will incorporate …

State and federal legislation greatly influence operations for any business, and ours does not escape this.

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.

The advertising and promotion industry is facing more legal challenges than ever before. At the same time, ads are becoming more controversial — and advocacy groups and consumers alike are quick to speak up about perceived indiscretions.

The advertising and promotion industry is facing more legal challenges in more places than ever before in a time when advertising has become ever more controversial and advocacy groups and consumers alike are quick to speak up about perceived …

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME’s proprietary SMS technology. ISME will target sports and entertainment brands creating a …

This week’s Trends Report examines the search engine market through the weaving together of search related topics in the news. Here, we look at search and its similarities, differences, and impacts on the affiliate and ad network space.