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Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

Wal-Mart shoppers get a spring makeover this weekend, courtesy of a women’s magazine that’s sold only at Wal-Mart. The April 9 “Your Fresh Start for Spring” brings All You magazine and six sponsors into 1,000 Wal-Mart Superstores for six hours of themed …

Toyota Motor Sales USA’s Scion division used a viral campaign last month at Spring Break locations to show off its automobiles in a non-intrusive party atmosphere. Scion sponsored two to three Spring Break after-hours parties in Miami, South Padre …

Sedentary isn’t a word toy manufacturers today find synonymous with most children, no matter what their age. In fact, getting kids off the couch and in

3/16 THE NEIMAN MARCUS GROUP INC. said it was exploring a sale of the company and that it had hired Goldman Sachs & Co. as its financial adviser. Neiman’s

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

The latest edition of Webster’s New World College Dictionary contains at least one entry that won’t mean much to those who do not user the internet frequently. The word isn’t “wedgie,” even though it gaine

The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …

Despite the popularity of digital downloads, CDs are still a hot commodity among today’s consumers. But even bigger draws for music fans are CDs that come with in-pack premiums. Cover of bonus DVD in new WARCON CDs, which hits stores in April That’s …

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