Search Results for: content marketing

The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay

If you read this week’s Digital Thoughts, which of course you did, you would have read about a small conference that very few in our industry attended. For those of us that did attend, such exclusivity won’t last long as this space should soon become a significant player in the world of online advertising.

Why is it important to use e-mail effectively with a direct marketing campaign?

E-mail says as much about a company as a catalog, Web site, or space ad. A well-written and well-organized message presents a professional image.

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

PTC, a firm that offers product lifecycle management tools, has launched an e-mail newsletter program for its value-added resellers (VARs), enabling them to deliver material from a central content database.

More companies are sending e-mail, particularly HTML e-mail, today than they were in 2002, but the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop at DMA05 in Atlanta on Saturday.

MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation’s largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company

E! Entertainment is coming to a theater near you, thanks to a new partnership between the network and Screenvision, a movie advertising company. New York City-based Screenvision has added a “pre-show” to more than 1,000 digital screens across its …

It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?

A Child’s Dream Come True Goes Full-Color The first full-color catalog from the family-owned and operated enterprise A Child’s Dream Come True features 32 pages of “Natural crafts, toys and more… To nurture the child’s sense for life and imagination.” …