Search Results for: content marketing

Jeep is spattering a little mud on mobile phones. The DaimlerChrysler division this week launched a branded TV channel that plays on mobile phones. Jeep runs episodes of its Web-based serial “We Are the Mudds,” featuring a mud-spattered family and their …

On Tuesday, MTV Networks announced that it had partnered with Microsoft to develop an online music service that will be called URGE. It will be integrated into the next version of the Windows Media Player, and will be launched in 2006. A statement…

A company’s financials are an affect of their business. In Part 1 located here, we laid the groundwork for our discussion on understanding and evaluating why certain companies attain the size they do. The result was a set of criteria, that when…

The attorneys general from three states have called for R.J. Reynolds Tobacco Co. to halt a cigarette promotion they say encourages binge drinking by young adults.

Procter & Gamble is adding music downloads to its monthly newsletter and Web site, Home Made Simple. The e-mail newsletter this month adds a feature called “Julie’s Jukebox” that lets readers download songs for 99 cents each. Monthly “showcases” will …

The Utah attorney general’s office has filed a motion to dismiss a lawsuit filed against the state by pornography trade group the Free Speech Coalition aiming to get Utah’s so-called child protection registry declared unconstitutional.

People blog for a variety of reasons, for many, it offers a chance to be heard, to be discovered, and to network. If you are really good you can even make money along with making an impact. I started blogging for a similar reason, vanity, or better said…

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

Tetley Canada has launched a Web site that features a music lounge and special promotions for members as part of its customer relationship management strategy. To create the site, called The Tetley Music Lounge, the tea brand partnered with FUSE …

You can build your e-mail newsletter list quickly through the use of strategic partnerships. Look for companies who target similar demographic audiences with their Web sites and e-mails, but who are not your direct competitors.