Search Results for: content marketing

(Direct Newsline)—Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices and helped law enforcement go after spammers, the Federal Trade Commission said in a report to Congress released Tuesday.

Walt Disney World Resort is bringing consumers inside its world of fun via a weekly podcast to help celebrate the 50th anniversary of Disney theme parks.

News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all…

As technology continues to be an important tool for online marketing it comes as no surprise that 2005 was an active year for affiliate marketers. Whether there were new challenges, improvements, or opportunities, 2005 brought about many interesting events and…

In “Finding the Sweet Spot,” last week’s article on the Internet advertising acquisition landscape, we grouped the majority of activity along four main lines – lead generation, comparison shopping, content networks, and ad/affiliate…

By now, almost everybody outside the Internet world has heard of Google. Similarly, thanks to its first mover status and ubiquitous blanketing of American mailboxes and retail outlets with CD-ROMs, you’ll be hard pressed to find someone that hasn’t heard of…

Looking for a new car? Interested in reviews and pricing? Chances are your needs will be met by one of Autobytel Inc.’s e-zines. The auto marketing giant has three consumer and three business-to-business e-zines.

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices and helped law enforcement go after spammers, the Federal Trade Commission said in a report to Congress released Tuesday.

Adtech, a German ad serving and e-mail marketing technology firm, has chosen Quova to help target advertising content to Europe, the Middle East and other parts of Asia.

R.J. Reynolds Tobacco Co. has decided to halt a promotion that couples cigarettes with heavy drinking. The promotion targets young adults and has come under attack from three state attorneys general, as well as public advocacy groups.