Search Results for: content marketing

Microsoft may have its future growth hopes pinned on ad revenues and advanced media platforms, but it was the company’s traditional strength in PC sales and business products that contributed most to revenue in the second quarter of 2006, the company reported Friday.

The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals.

Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO’s targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the …

PROMO Magazine is the award-winning resource for all promotion marketers, and provides the ideas they need to create powerful promotions: behind-the-scenes strategies insights; tactical “how-to” information; case studies of results-winning campaigns; and definitive analyses of trends across the industry.

Despite the rocky beginning and the ultra-competitiveness foreshadowing times to come, 2005 once again made Internet advertising history, not to mention making more than 1200 millionaires. We’ve already presented our take on Internet Advertising…

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

Digitas, Boston, tapped Torrence Boone as president, Digitas Boston. He will be responsible for driving the strategy and execution of Digitas services across the Boston client base and for the development of the office and its people. Boone returns to …

Georgia state lawmakers are considering a bill that would establish a so-called child protection do-not e-mail registry similar to those in effect in Utah and Michigan.

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …