Search Results for: content marketing

While blogs may seem like a harmless way for people to communicate, they
can wield enough influence to cause significant damage to a company’s
brand and image—and that damage can be done in a minimal amount of time.

Restoration Hardware Heads Outdoors The retro-contemporary home cataloger Restoration Hardware mailed a brand new specialty edition with “Outdoor” tacked onto its name. The 88-page “Premier Edition” of Restoration Hardware Outdoor showcases several …

ConAgra boosted Orville Redenbacher’s popcorn sales 23% when it leveraged the popularity of ABC’s Lost drama series with a Lost in Hawaii sweepstakes

WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

THE KIDS’ DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a

(Direct Newsline)—The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign

ConAgra boosted Orville Redenbacher’s popcorn sales 23% when it leveraged the popularity of ABC’s Lost drama series with a Lost in Hawaii sweepstakes and DVD rebate offer.

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign to get the word-—or in this case, the letters—out.

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.