Search Results for: content marketing

The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, “The Coke Side of Life,” and challenges consumers around the world help it become a major content portal.

Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.

(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.

DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that “talks” to drivers in their language via user generated content, music and premiums.

TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.

Meet Michelle Luba and welcome back Tanya Alvarez.
Find out about ConnectingMoms.
Learn about the potential of social networking sites and gated communities.

Nielsen Analytics released a report titled “The Economics of Podcasting” last week. In the report it was indicated that podcasts are garnering an increasing audience of listeners, which has caught the eyes of advertisers…

Spite is taking its DVR-ready TV spots for its new SubLYMONal campaign to a new venue, the TiVo Showcase, where viewers will have access to the interactive ad.

Amazon.com reported second quarter revenue of $2.1 billion, up from the $1.8 billion it generated in second quarter 2005. But the online retailer’s operating income dropped from $104 million a year ago to $47 million, and its net income fell from $52 million to $22 million.

Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.