Search Results for: content marketing

This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI’s integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

The benefits of LinkedIn Newsletters for brands specializing in thought leadership.

PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.

Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided the group needed an in-person community landing point to talk all things high-performance vehicles, via the inaugural ticketed Raptor Rally in September, some 300 vehicle owners registered for an action-packed day of driving experiences, workshops, exclusive Ford announcements, and networking. […]

The New York City Marathon set a new record this year, with more than 55,600 athletes competing in a five-borough race on Nov. 3. In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Javits Convention […]

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.