Search Results for: augmented reality

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

Lessons learned for you to apply to your own marketing strategy and campaign work.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.

Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.