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Headlines from the industry.
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Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

During a webinar given by Craig Macdonald, senior vice president and chief marketing officer of SEM and SEO software and agency services provider Covario, two surveys were taken to gauge the top PPC and SEO priorities for advertisers in 2011. Not surprisingly, social media was a big part of both responses.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

E-mail marketing and company websites are the most used marketing channels, and e-mail marketing takes up nearly half of marketers’ time, according to a study from Lyris, an online marketing company.

BlueGlass Interactive (www.blueglass.com), known as
one of the fastest growing online marketing agencies, is announcing the launch of their newest innovative marketing tool, CopyPress — platform for search optimization.

It might seem odd that, in a survey of merchants that have implemented live chat on their Websites, “optimization of live chat” was fourth on the list of site improvements that they planned to implement this holiday season. But the high showing of chat optimization indicates that “like SEO, the live chat job is never done.”

It isn’t even quite November yet, but already many if not most brands are finishing up planning for 2011. Here’s three sometimes overlooked concepts that every CMO ought to consider