12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta

Daniel J. Baas, who broke into an Acxiom Corp. File Transfer Protocol server during the July 27 weekend, has entered a guilty plea in U.S. District Court,

While the baseball community is gearing up for its annual winter meetings, the direct marketing community has already conducted its own. What follows

In the Brave New World in which marketers are being told by government who not to call and, likely soon, who not to e-mail, promotion marketers have found

In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each

The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held

Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster

Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

Hire them for what they know; fire them for who they are. Unfortunately, this is common practice in many companies. Hiring decisions are made based on

Fire Chiefs/Emergency Services A 34,547-name list identifies fire departments and emergency services, both paid and volunteer. Some 25,200 of the names