Search Results for: Marketers on Fire

IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly

YOU’VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the

Unless you’ve spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional

David Duke, a perennial Republican political candidate and former Ku Klux Klan Grand Wizard, has been called before a Louisiana grand jury investigating

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

The U.S. Conference of Mayors and the National Association of Counties are challenging Congress over the makeup of a panel to study the Internet tax situation.

HouseHold Direct Inc., formerly RDI Marketing Inc., Bloomfield, CT, which runs membership clubs, said it was changing several media and consulting relationships

A REAL WORKOUT FOR BOOK LOVERS. Weight-watching cola drinkers are getting a double bang from boxcar-size supermarket displays of Diet Coke these days