E-mail Roundtable: Stand and Deliver
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm
Don’t know how many folks realize it, but there’s going to be a presidential election next Tuesday. Both George W. Bush and John Kerry have bobbed and weaved through a variety of issues, few of which were germane to the direct marketing industry. Hence the reason for this mid-week request. I invite readers of any…
Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.
Donald Trump is at it again. This time he's got a reality promotion going on in his Taj Mahal Hotel & Casino in Atlantic City, NJ, where guests are called to the "boardroom" for a one-on-one with Trump, who gives business tips and personal advice. ...
It's the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.
Marketer generates leads for 911 call monitoring system
Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict
An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history. The ...
Just when you thought he had it all, Donald Trump will have a new fragrance for men named after none other than himself. Donald Trump (l.) and William Lauder, president and CEO, The Esteé Lauder Cos In a deal with Esteé Lauder, The Donald will be the ...