Search Results for: Marketers on Fire

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Coke’s exclusive tie-in doesn’t predict Hollywood’s future.  Don’t expect studios to start delivering one-partner projects despite the landmark deal between

New Lists; Account Activity; Card Decks and Inserts

The U.S. Postal Service this summer may be asking the Postal Rate Commission to endorse a 10% to 15% rate increase this summer, according to its Board of Governors…

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,

Inquiry over, Doubleclick seeks to mingle on/offline data

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Delivery service Kozmo.com fired 60 workers, or 4% of its staff, last Friday.

Now my friend really is not going to buy a Lexus.It all started last November, when Lexus and Conde Nast invited him to dinner and a Michael Feinstein

A few leftover tidbits from the 2000 Truth files, before we toss the trash and switch on the shredder.Flip: Kudos to Denny’s, which transformed its image