Search Results for: Marketers on Fire

Reducing mail volume worldwide by up to 40% and all but eliminating sweeps offers from its marketing mix helped Reader’s Digest Association Inc. regain

The Federal Trade Commission’s quest to impose tough new privacy rules on the Internet has drawn heavy fire from the online industry as well as least

Mail Marketing Inc., Haworth, NJ, is continuing operations after a fire several weeks ago devastated the building it had run its business from for the

I can’t wait until the day when online promotions are no longer treated as “new and different.” Soon, the vast majority of Internet campaigns will be

Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win

Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

Name the hot new animated kids’ series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you