Virgin Entertainment Group will reprise its college tour with Dentyne returning as presenting sponsor. Virgin drew 50,000 fans with its 2004 tour This is the second year of a multi-year deal that puts Dentyne Fire & Ice as the top tour sponsor. Other ...
PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
I was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that
Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
Alloy, Inc. has one more court date related to its $6.75 million settlement of a class-action lawsuit. In December, Alloy settled the class-action suit that was filed in March 2003, charging the marketing and media company with misrepresenting its ...
Capital Wave Group LLC has chosen Information Refinery Inc. to manage its Construction Subcontractors file. These 785,826 records were generated from the Web site ContractorPower.com. Owners, presidents, executives and general managers in the independent contractor business are identified.
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
: This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.
Pepsi-Cola North America has teamed up with one of NBC's most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one ...
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.