Search Results for: Marketers on Fire

COUNTRYSIDE Symptoms of a weakening economy — from financial prudence to simplicity in home and entertainment — can be a boon for those who have advocated

THE JOHNSON BOX IN ACTION This letter contains – one rare picture of a vanished American, – the story of an extraordinary magazine, – some words of amplification

The legendary direct mail copywriter did more than invent the Johnson Box

HISTORY OF RAILROADS December 30, 1974 Dear Reader: If you’re old enough and lucky enough, you can remember lying in bed as a child and hearing, far off,

The legendary direct mail copywriter did more than invent the Johnson Box On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation manager of Time Inc. Although he later called Pratt “a very bad judge of good copy,” the young copywriter wanted something from him…

Damark International Inc., a direct marketer of membership programs, will change its name to Provell, Inc., effective next Tuesday, the firm said today.

Coke’s exclusive tie-in doesn’t predict Hollywood’s future. Don’t expect studios to start delivering one-partner projects despite the landmark deal between

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Coke’s exclusive tie-in doesn’t predict Hollywood’s future.  Don’t expect studios to start delivering one-partner projects despite the landmark deal between

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