Search Results for: Marketers on Fire

  • Rally to the Cause

    Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

  • Agencies

    Liar, Liar, Pants on Fire!

    SIGH. Our targets are beginning to react to e-mail the way we don’t want them to react. Here comes an e-mail with the subject Bob said you’d be interested

  • MCDONALD’S, SIMON IN SETTLEMENT TALKS?

    McDonald’s Corp., Oak Brook, IL, is reportedly negotiating to settle parts of the lawsuit it filed against agency Simon Marketing in the aftermath of

  • Deal With It

    Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

  • Arch Enemies

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

  • Mail Stream: A Report on Incoming Direct Mail

    Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.

  • MCDONALD’S, SIMON MARKETING SUE EACH OTHER

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

  • Agencies

    Movin’ Out

    A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

  • Experian and MAPS Settle

    Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).

  • NEWS ANALYSIS: McFallout

    The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.