Search Results for: Marketers on Fire

  • MCDONALD’S, SIMON IN SETTLEMENT TALKS?

    McDonald’s Corp., Oak Brook, IL, is reportedly negotiating to settle parts of the lawsuit it filed against agency Simon Marketing in the aftermath of

  • Deal With It

    Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

  • Arch Enemies

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

  • Mail Stream: A Report on Incoming Direct Mail

    Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.

  • MCDONALD’S, SIMON MARKETING SUE EACH OTHER

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

  • Agencies

    Movin’ Out

    A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

  • Experian and MAPS Settle

    Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).

  • NEWS ANALYSIS: McFallout

    The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.

  • October 2001

    New York City-based Scholastic Entertainment and Milford, CT-based Subway this month team on a kids’ meal promotion starring Scholastic’s classic Schoolhouse

  • Responsibility Marketing

    God, I love an ad that says Shape up. I’ve noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police