Search Results for: Marketers on Fire
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MCDONALD’S, SIMON MARKETING SUE EACH OTHER
McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying
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Agencies
Movin’ Out
A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear
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Experian and MAPS Settle
Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).
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NEWS ANALYSIS: McFallout
The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.
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October 2001
New York City-based Scholastic Entertainment and Milford, CT-based Subway this month team on a kids’ meal promotion starring Scholastic’s classic Schoolhouse
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Responsibility Marketing
God, I love an ad that says Shape up. I’ve noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police
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Stocking Stuffers
Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.
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Agencies
Star Tracking
In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.
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Point of Contact
The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of
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Agencies
Played Out
It would be hard to pin these failures on any one reason. Each company had its own pathologies IT’S A SAD THING when a company goes down, leaving thousands