Search Results for: Marketers on Fire

YOU’RE IN A ROUTINE. Business is moving along OK. Sure, there are plenty of fires and crises but you’re handling them probably so well that you are forgetting

The Federal Trade Commission has many challenges. The last thing it needs is the burden of making a telephone preference service work. Yet here we have

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red ’73 Beetle, but in the end

Howard Flood, a popular figure in the list business, died of cancer last Friday. Friends said he was 70. Flood worked at McGraw Hill for over 30 years,

Comcast Corp. has halted the collection and storage of some Web browsing data after coming under intense fire. The cable and Internet service company

Editor’s note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

SIGH. Our targets are beginning to react to e-mail the way we don’t want them to react. Here comes an e-mail with the subject Bob said you’d be interested