Search Results for: Marketers on Fire

  • MCDONALD’S, SIMON MARKETING SUE EACH OTHER

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

  • Movin’ Out

    A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

  • Experian and MAPS Settle

    Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).

  • NEWS ANALYSIS: McFallout

    The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.

  • October 2001

    New York City-based Scholastic Entertainment and Milford, CT-based Subway this month team on a kids’ meal promotion starring Scholastic’s classic Schoolhouse

  • Responsibility Marketing

    God, I love an ad that says Shape up. I’ve noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police

  • Stocking Stuffers

    Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

  • Star Tracking

    In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.

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  • Point of Contact

    The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

  • Played Out

    It would be hard to pin these failures on any one reason. Each company had its own pathologies IT’S A SAD THING when a company goes down, leaving thousands