Search Results for: Marketers on Fire

McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).

The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.

New York City-based Scholastic Entertainment and Milford, CT-based Subway this month team on a kids’ meal promotion starring Scholastic’s classic Schoolhouse

God, I love an ad that says Shape up. I’ve noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.

The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

It would be hard to pin these failures on any one reason. Each company had its own pathologies IT’S A SAD THING when a company goes down, leaving thousands