Search Results for: Marketers on Fire

  • Under Fire, Comcast Halts Certain Data Collection Practices

    Comcast Corp. has halted the collection and storage of some Web browsing data after coming under intense fire. The cable and Internet service company

  • Bucket Brigade

    Editor’s note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

  • Brand Illusions

    The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

  • Rally to the Cause

    Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

  • Agencies

    Liar, Liar, Pants on Fire!

    SIGH. Our targets are beginning to react to e-mail the way we don’t want them to react. Here comes an e-mail with the subject Bob said you’d be interested

  • MCDONALD’S, SIMON IN SETTLEMENT TALKS?

    McDonald’s Corp., Oak Brook, IL, is reportedly negotiating to settle parts of the lawsuit it filed against agency Simon Marketing in the aftermath of

  • Deal With It

    Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

  • Arch Enemies

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

  • Mail Stream: A Report on Incoming Direct Mail

    Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.

  • MCDONALD’S, SIMON MARKETING SUE EACH OTHER

    McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying