Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as stealth or guerilla marketing, are violating federal laws prohibiting deceptive advertising. Perhaps surprisingly, several marketers contacted by CHIEF MARKETER agree that such…
Jems Communications has named DM2 to manage the subscription lists of FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155 subscribers) and its flagship publication JEMS--the Journal of Emergency Medical Services (28,448 subscribers). MKTG Services was the prior list manager.
VICTORIA'S SECRET: is on the hot seat again, under fire for racy in-store marketing. Stores in McLean, VA, and Wauwatosa, WI, are being protested by local parents and others who find its in-store merchandising obscene, USA Today reported. In particular, ...
You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general...
It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.
HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they're almost always negative. Take the rash of stories about Comcast that appeared in the
Mail Marketing Inc. has been named as Dogwise Publishing's list manager. Nearly 53,000 current and prior book buyers are available on the Dogwise All Things Dog file.
Random House has signed on as the first task sponsor of NBC's anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, ...
If Washington Redskins owner and former direct marketer Daniel Snyder wants control of struggling theme park operator Six Flags Inc., he may have to have to buy it outright, according to the company's current board.
How sad it is that when customer service makes headlines, they're almost always negative. Take the rash of stories about Comcast that appeared in the Chicago Tribune over the past two weeks. It started when a woman who had complained about poor service received a bill from the company addressed to: "Bitch Dog."