Search Results for: Marketers on Fire

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Easton Press Since the events of Sept. 11, countless American-themed products have made their way to the marketplace. While sentiments such as patriotism

Sometimes the best parts of an interview don’t come until after the article is finished. I’d had a great conversation with Andrew S. Rosen, vice president

Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist

ANNA is an account supervisor at a large direct marketing agency. The account grew and the job was split between Anna and her peer Dayna. They were both

Thomas Halket, a partner at the New York office of law firm Bingham Dana LLP, sits on two panels that resolve disputes occurring over Web site domain

The Danbury Mint A new jewelry offer has been tracked from The Danbury Mint, a mailer better known for limited-edition collectibles like figurines, ornaments

My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant