Search Results for: Marketers on Fire

A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

Harry V. Quadracci, founder and CEO of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI on Monday. The cause of death was accidental

Remember the direct response advertisements that used to run in the backs of comic books? In most cases, the promise of the copy and the actual products

A new magazine subscriber list has drawn the fire of both publishers and list professionals.

The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Politicians and lobbyists successfully mix public and private interests. Apparently, so can good marketers. Stuart Ruderfer and David Cohn cut their teeth

THE FINAL INTERVIEW was just a formality. The new position as vice president of database marketing with a marketing solutions firm was in the bag. All

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks