Search Results for: Marketers on Fire

Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Politicians and lobbyists successfully mix public and private interests. Apparently, so can good marketers. Stuart Ruderfer and David Cohn cut their teeth

THE FINAL INTERVIEW was just a formality. The new position as vice president of database marketing with a marketing solutions firm was in the bag. All

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Easton Press Since the events of Sept. 11, countless American-themed products have made their way to the marketplace. While sentiments such as patriotism

Sometimes the best parts of an interview don’t come until after the article is finished. I’d had a great conversation with Andrew S. Rosen, vice president

Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist