BNP Media has named Edith Roman Associates Inc. to manage the Security Distributing and Marketing list of 28,513 subscribers. These include 1,589 Canadian subscribers.

In their first appearance on the dais at a Search Engine Strategies session on click fraud, Yahoo! and Google went head-to-head with search engine marketing firms on the costs and cures for bogus clicks, alleging that lawsuits filed by search marketers alleging losses hurt the cause of eradicating the problem.

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow...

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...

Unspam, the company that runs so-called child protection e-mail registries for Michigan and Utah, last week issued another “report” through a public relations firm claiming pornographers are increasingly targeting children with their e-mail marketing.

In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.

January Wal-Mart gave a thumbs up to its RFID rollout as it began receiving case- and pallet-level tagged merchandise from 137 suppliers, destined for

The cockles of many a direct marketer's heart were warmed this winter by online shopping's reported fortunes. Doubtless some of the increase reflects the public's ever-growing comfort with online commerce, and some of it reflects rank opportunism. For instance, Web-based DMers took advantage of a recent transit strike in New York by offering stranded, panic-stricken…

CAR MAKERS REVVED sales online, on-air, On-Star (with GM's Hot Button) and out in the wild blue yonder (with Jeep's geo-caching). CNN served shakes to